How to Set Up and ‘Do’ Google Ads
If you’re a marketer looking to capitalise on the massive amount of searches that occur on Google every day while also raising awareness to enhance your ROI, there’s no better time than now to begin utilising the power of Google Ads.
There are so many marketing tools and strategies available that it can be difficult to choose which is the best match for you and your business – however, with the aid of an experienced Google Ads professional and an in-depth checklist, you can’t go wrong with Google Ads.
Google Advertising is Google’s online marketing platform that allows you to build online ads that target consumers interested in the products and services you offer. This platform operates on a Pay-Per-Click (PPC) basis, which means you must pay each time a visitor clicks on your ad.
So, whether you work for a Google Ads firm or a PPC agency, here’s a quick guide to learning how to ‘perform’ Google Ads.
Steps to Do Google Ads
1. Learn a Few Key Terms and Phrases
If you’re deciding whether Google Ads are ideal for your company or getting ready to launch your first campaign, it’s crucial to understand certain basic keywords and phrases. These are some examples:
- Keywords: Keywords are the words or phrases that consumers often put into Google, which causes your ad to display on their devices. While you or your trusted PPC management team create a Google Ads campaign, you must choose a list of keywords that you believe people would search for when looking for your product or service.
- Bidding/ Bidding: A bid is not so much a monetary value as it is the most you want to pay when someone clicks on your ad. It’s critical to get this amount correct, or as near to what you plan to spend as feasible.
- Cost-Per-Click (CPC): CPC, as opposed to a bid, is the real amount you pay when someone clicks on your ad. Your bid is merely a range in which your CPC may fall.
So, if you can master a few of these important keywords and phrases, your Google Ads will almost likely succeed in Google’s competitive search engine industry.
2. Set Up Your Account
In fact, how you handle your account might determine how successful you are in the future. Begin by categorising your items or services into clearly defined categories with stringent constraints, and then build your account structure around those.
Google is divided into two organisational levels: high-level campaigns and low-level campaigns:
- High-level Campaigns: Larger categories in your business should be represented by high-level marketing. These advertisements should highlight your core items or services or at the very least the most important components of your back catalogue.
- High-level Campaigns: Low-level campaigns, on the other hand, indicate a more limited and focused range of items or services. In essence, these advertisements should include the more unusual things in your arsenal.
Indeed, the more focused, particular, and distinctive your adverts are, the more people you may contact, while categorising your items into high and low categories aids in the spread of your brand.
3. Select and Combine Keywords
Most Google Ads specialists live and die by the keywords they strive to rank for. Furthermore, you want your keywords to be as relevant to your items as possible, especially if you want them to elicit a reaction and direct a potential buyer to one of your landing pages.
A keyword planner can assist you in creating a sample list of keywords for your campaigns; nevertheless, it is critical that you conduct your own research and pick keywords with low competition but exceptionally high search traffic.
Furthermore, Google Ads allows you to further refine your keywords and what they appear for on Google by using ‘Broad match,’ which serves up your ads for a variety of searches, such as someone searching for your keywords but in a different order, or for a related term that does not necessarily encompass your key phrase.
From negative match to exact match, picking and matching your keywords may help propel your advertisements to the next level if done correctly.
4. Create and Optimize Your Landing Pages
When it comes to landing pages, it’s critical that you design them with Google Ads in mind. Because your landing page is where potential buyers will arrive after clicking on your ad, it’s critical that it’s relevant to your ad and keywords in order to assist people to find what they’re searching for more quickly.
One thing is certain: while designing your landing page, usability should be at the centre of every decision you make.
5. Select Which Devices Will Appear
It is critical to have a comprehensive grasp of who your target consumer is before deciding on which devices you want your adverts to show on.
Perhaps you work for a Google Shopping agency and are thus more focused on reaching consumers on mobile devices, or perhaps you are committed to converting people who use a desktop computer 90% of the time.
Whatever it is, it is advantageous to have a firm grasp on who your ideal target market is before picking which devices to appear on, and only then, and only then, should you go to the following phase of the process: creating your advertising.
6. Write Your Ads
Consider your ad to be your shop front; your first impression, therefore makes sure it completely matches your business, indicating to the public that you have exactly what they’ve been seeking all along.
Remember to include your keywords in your titles and ad language, but also to show your creativity and convey exactly what makes your product or service unique.
Include a CTA (call-to-action) in your ad as well. A CTA is a clear, succinct, and powerful message that informs the reader what you want them to do in 3-4 words.
Phrases such as ‘click here,”sign up,’ or ‘click to subscribe’ are excellent examples of how to persuade consumers to interact with your advertisement.
7. Click on GO and Examine Your Results
Congratulations! If you’ve followed the steps above, you should be ready to launch your campaign. But it was only the start. It is therefore critical to monitor your campaigns on a regular basis and determine which advertisements are getting the most clicks and conversions.
Over time, you should begin to notice a clear pattern emerge, and you can then use this gained knowledge in all of your future efforts.
Google Ads Experts Potato Logics
That’s all there is to it: that’s how you ‘do’ Google Ads. Whether you’re an expert Google Ads consultant or work for a top PPC agency, it’s always a good idea to brush up on your expertise and ensure you understand why it’s necessary to set up and ‘do’ Google Ads in this manner.
That being said, if you need assistance with Google Ads setup or want to enhance your Google Ads campaigns in general, don’t hesitate to contact us now.
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